Learn How to Create, Price & Sell Your Online Course
Free guides, interactive tools, and expert advice for starting or growing your course.
What do you need help with?
I want to create my first course
Our step-by-step guide takes you from idea to launch.
●Course Outline Generator· Interactive tool
●Free 5-Step Training· Email course
How much should I charge?
Use our pricing framework to find the right price — and stop guessing.
●Course Pricing Calculator· Interactive tool
●Pricing podcast with Tom Buford· Expert advice
What platform and tools should I use?
Compare the top platforms and find the right software stack for your workflow.
●Tool Guides & AI Workflows· 290+ setup tutorials
●Platform Fit Quiz· Interactive tool
●Revenue Calculator· Compare earnings
How do I get students and grow?
Strategies from creators who've built course businesses.
Browse growth articles· 24 articles
●Patterns of Successful Course Creators
●Danny Iny on online education· Expert interview
Does this work for people like me?
Stories from coaches, artists, and teachers who did it.
Success Stories· 8+ case studies
●Guides for Energy Healers· 16 niche guides
●Guides for Yoga Teachers· 11 niche guides
●Guides for Therapists & Counselors· 12 niche guides
●Customer reviews· What creators say
Comprehensive Guides
Deep-dive resources that walk you through every step
Browse by Topic
Find articles organized by where you are in your course creation journey
Getting Started
●How to Create Your First Online Course
●An Insider Case Study: The 30-Day Course Creation Challenge (2026)
●How to Create an Online Course in 30 Days: Day-by-Day Blueprint (2026)
●5 Keys to an Engaging Online Course: Research-Backed Frameworks (2026)
●9 Steps to Creating a Successful Online Course: The 2026 Blueprint
●Adult Learning Principles: A Practical Guide for Course Creators (2026)
●How to Build a Global Online Art Course Business: Artist Case Study (2026)
●What Authentic Online Teaching Looks Like in 2026: Presence Over Slop
●Design Your Course Backwards: Understanding by Design for Online Courses (2026)
●How to Create a Brilliant Online Course Your Students Will Love: 2026 Blueprint
Growing Your Business
●How to Price an Online Course (2026): Proven Formulas & Tiers
●How to Plan Your Course Year: The Annual Business Review Framework (2026)
●How to Turn an Online Course into a High-Ticket Coaching Pipeline: 2026 Strategy
●How to Price a Cohort-Based Course: Data & Strategy (2026)
●What 2,000 Course Launches Tell Us About Cohort vs. Self-Paced Completion (2026 Empirical Study)
●Online Course Business Models: Revenue Data & Architecture (2026)
●Your #1 Course Creation Challenge, Exposed: The Marketing Playbook (2026)
●How to Take Your Online Course from Good to Great: 2026 Optimization Guide
●Course Pricing Benchmarks by Niche: 2026 Platform Data
●Online Course vs Group Coaching vs Membership: Which Model Is Right for You? (2026)
Platform & Tools
●Course Platform Comparison: Best Online Course Platforms 2026
●Best Online Course Platforms for Coaches (2026)
●Circle Courses vs Dedicated Course Platforms (2026 Comparison)
●Community Platform vs Course Platform: How to Choose (2026)
●Ruzuku vs LearnWorlds: Interactive Video vs Cohort LMS (2026)
●Ruzuku vs Skillshare: Teaching Creatives, On Your Terms (2026)
●Ruzuku vs Udemy: Own Your Course Business vs Marketplace Renting (2026)
●Best Online Course Creation Tools: The 2026 Tech Stack Guide
●How to Collect Student Feedback That Improves Your Course (2026)
●How to Cancel Any Online Course Platform: 2026 Comprehensive Reality Check
●The Course Platform Migration Checklist: Zero-Downtime Guide (2026)
●How to Budget an LMS in a Grant Proposal: OMB Rules & Templates (2026)
●Hidden Course Platform Fees: 5 That Most Reviews Miss (2026)
●How to Cancel Circle (2026): Data Export, Subscriptions & Exit SOP
●How to Cancel Kajabi Subscription (2026): Step-by-Step Exit Guide
●How to Cancel Mighty Networks: Steps, Data Export & Alternatives (2026)
●How to Cancel Podia in 2026: Step-by-Step, Data Export & Alternatives
●How to Cancel Skool Subscription or Membership (2026 Safe Exit)
●How to Cancel Stan Store: Steps, Customer Export & Next Steps (2026)
●How to Cancel Teachable (2026): Data Export, Refunds & Exit SOP
●How to Cancel Thinkific (2026): Content Deletion Trap & Exit SOP
●How to Make an Online Course Interactive: 7 Strategies That Work (2026)
●Is Circle Any Good? An Honest Review for 2026
●Is LearnDash Any Good? Honest 2026 Review & Pricing
●Mighty Networks Review 2026: Pricing, Fees & Limitations
●Podia Review 2026: Is It Worth It? (Trustpilot, Limits & Tools)
●Best Kajabi Alternative? 7 Honest Options for 2026
●Kajabi Community: Features, Limits & Honest Review (2026)
●Kajabi Course Examples: Anatomy, Pricing & Economics (2026)
●Kajabi vs SamCart: Course Platform or Checkout Tool? (2026)
●Kajabi vs Shopify: Knowledge Platform vs E-Commerce (2026)
●Kajabi vs Squarespace for Courses: 2026 Comparison & Total Costs
●Kartra Feature Gates: Why Course Creators Pay $229/Month (2026)
●LearnWorlds vs Teachable (2026): Pricing, SCORM, & Total Costs
●7 Best Mighty Networks Alternatives for 2026 (Ranked & Tested)
●Mighty Networks Launch vs Scale: The $10K Decision Math (2026)
●Partner Agency Training LMS: Train External Stakeholders (2026)
●7 Best Podia Alternatives in 2026: Avoid 5% Fees & Gaps
●Ruzuku vs Circle: Course Platform vs Community Hub (2026)
●Ruzuku vs Mighty Networks: Courses vs Community (2026)
●Ruzuku vs Skool: Courses vs Gamified Community (2026)
●6 Best Skool Alternatives in 2026: Courses vs Gamification
●Switching from Circle: Migration & Member Move (2026)
●Switching from Mighty Networks: Migration & Member Guide (2026)
●Switching from Podia: Migration & Data Move (2026)
●Switching from Skool: Migration & Data Move (2026)
●Switching from Teachable to Ruzuku: 2026 Practical Migration Guide
●Switching from Thinkific to Ruzuku: 2026 Practical Migration Guide
●Best Teachable Alternatives: 9 Top Course Platforms Compared (2026)
●Teachable Course Examples: Design, Pricing & Economics (2026)
●Teachable Free Plan (2026): What Happened & 5 Free Alternatives
●Teachable Transaction Fees Explained: What You'll Actually Pay in 2026
●Why Creators Leave Thinkific (2026): 7 Alternatives Compared
●Thinkific Course Examples: Courses, Layouts & Analysis (2026)
●Thinkific TCommerce vs Own Stripe: Which to Use (2026)
●Thinkific vs Mighty Networks: Courses vs Community Architecture (2026)
●Volunteer Training LMS Guide: Why Per-Seat Pricing Fails (2026)
●When Circle Is Worth It in 2026: 4 Scenarios & Fee Math
●When Kartra Is Worth It in 2026: 4 Scenarios & Fee Math
●When Mighty Networks Is Worth It in 2026: 4 Scenarios & Fee Math
●When Podia Is Worth It in 2026: 4 Scenarios & Fee Math
●When Skool Is Worth It in 2026: 4 Scenarios & Fee Math
●When Teachable Is Worth It in 2026: 4 Scenarios & Fee Math
●When Thinkific Is Worth It in 2026: 4 Scenarios & Fee Math
●ASWB & APA Approved CEU LMS: Online Course Compliance Guide (2026)
●Best Free Online Course Platforms (2026)
●Best LMS for Nonprofits (2026): 8 Platforms Compared
●Best Platforms for Cohort-Based Courses (2026)
●Best Platforms for Live Online Workshops (2026)
●Best Course Platforms for Small Audiences (2026)
●Course Platform Certificates & CE Credit: What Platforms Do Natively vs. Accredited CEUs (2026)
●7 Best Circle Alternatives & Competitors for Course Creators (2026)
●Circle vs Mighty Networks: Community Platform Comparison (2026)
●Ruzuku vs WordPress LMS: Hosted Simplicity vs DIY Control (2026)
●How to Export Course Videos & Data from Teachable (2026 Step-by-Step)
●GoHighLevel vs Kajabi: CRM or Course Platform? (2026)
●Grant-Funded Online Training: The Funder Compliance Checklist (2026)
●How to Cancel Kartra (2026): Step-by-Step, Billing & Safe Exit Guide
●How to Cancel LearnDash (2026): License, Exports & SaaS Migration
●ICF-Accredited Coach Training Platform (2026): Level 1, 2 & CCE Guide
●Graphy Review 2026: Pricing, Mobile Apps & Honest Take
●Kajabi Review 2026: Quality, Support & the Value
●Skool Review 2026: Features, Course Gaps & Honest Verdict
●Teachable Review 2026: Is It Worth It? (Honest Verdict & Fees)
●Thinkific Review 2026: Is It Worth It? (Honest Verdict & Limits)
●Xperiencify Review 2026: Gamification, Pricing, Honest Take
●Kajabi vs Podia: All-in-One Showdown for Course Creators (2026)
●Kajabi vs Skool: All-in-One Marketing or Community-First? (2026)
●Kajabi vs Thinkific: Full Comparison for 2026
●Kajabi vs WordPress for Courses: Which in 2026?
●7 Best LearnDash Alternatives (2026)
●LearnWorlds vs Thinkific: Honest Comparison for 2026
●NASBA QAS CPE Platform (2026): Self-Study LMS Standards & Setup
●NBCC Approved CE Provider Guide (2026): Counseling LMS Compliance
●Online Course Platforms with No Transaction Fees (2026)
●Nonprofit Board Training Online: Governance, Onboarding & LMS Guide (2026)
●Nonprofit Discounts on Course Platforms: Who Publishes One (2026)
●Paperbell Review 2026: What $57/Month Does and Doesn't Do
●Does Patreon Cost Money? 2026 Pricing, Fees & What It Takes
●The Total Cost of Course Platform Transaction Fees
●Podia Mover vs Shaker: The $840/Mo Breakeven Math
●Podia vs Teachable: Which Is Better for Course Creators? (2026)
●Podia vs Thinkific: Which Course Platform Fits Your Business? (2026)
●Live Meetings on Ruzuku: Built-in or Zoom? (2026)
●Skool Hobby vs Pro: The $1,267/Mo Breakeven Math
●Skool vs Circle: Simple Community or Feature-Rich? (2026)
●Skool vs Mighty Networks: Community Platform Comparison (2026)
●Stan Store Pricing 2026: $29 vs $99, and What a Course Buys
●Substack for Course Creators: Grow the List, Teach the Cohort
●Switching from Kajabi: A Practical Migration Guide for 2026
●Switching from Kartra: A Practical Migration Guide for 2026
●Teachable Starter vs Builder: When the 7.5% Fee Costs More
●Teachable vs Kajabi: Which Platform Is Right for You? (2026)
●Teachable vs Skool: Traditional LMS or Community-First? (2026)
●Teachable vs Thinkific: Honest Comparison for 2026
●Is Whop Free? Whop Pricing & Fees in 2026 (Total Costs + Hidden Cuts)
Interactive Tools for Course Creators
Get personalized recommendations — no signup required
Expert Interviews
●Abe Crystal: The Customer Learning Journey: A Framework for Course Businesses
●Abe Crystal: Building a Course Portfolio: Core vs. Peripheral Strategy
●Abe Crystal: Why Customer Research Beats Assumptions in Course Creation
●Alexander Preis: AI-Powered Innovation Workshops with Alexander Preis
●Ali Shapiro: Building Courses for Lasting Change with Ali Shapiro
●Amy Whitney: Amy Whitney on Communication-First Language Course Design
●Andrea Scher: Becoming an Online Course Superhero with Andrea Scher
●Anke Herrmann: Anke Herrmann on Teaching Flamenco Dressmaking Online
●Anne Bishop & Chantill Lopez: Designing Courses for the Nervous System: Bishop & Lopez
●Aron Croft: Aron Croft on ADHD Productivity Courses and Success Teams
●Barbara Daoust: Stop Overthinking and Start Building Your Course with Barbara Daoust
●Bethany Yamawaki: Building Confidence On and Off Camera with Bethany Yamawaki
●Bradley Morris: Bradley Morris on Themeification and Creative Course Design
●Breanne Dyck: Teach Better, Sell More with Breanne Dyck
●Carole Mahoney: Carole Mahoney on Teaching Trust-Based Collaborative Selling
●Charlie Gilkey: Overcoming Course Fatigue with Charlie Gilkey
●Cheryl Ann Fulton: What Students Actually Want from Music Courses with Cheryl Ann Fulton
●Christina Becker: Subscription Training for Nonprofit Boards with Christina Becker
●Corrie Melanson: Corrie Melanson on Facilitation Design and Peer Feedback
●Cybele: Cybele on Crystals, Community, and the Power of Small
●Cyndy Porter: Teaching Personal Style Online with Cyndy Porter
●Danny Ceballos: Danny Ceballos on Selling Leadership Training to Organizations
●Danny Iny: How to Prosper in the New World of Online Education with Danny Iny
●Darnyelle Jervey Harmon: The Power of Course Iteration with Darnyelle Jervey Harmon
●Dave Lakhani: The Science of Building Courses for Clients with Dave Lakhani
●David H. Lawrence XVII: Building a 36-Course Voiceover Curriculum with David H. Lawrence XVII
●Debra Cady: From Therapist to Five-Course Creator in Three Years with Debra Cady
●Diahan Southard: From a Pile of Books to a Sold-Out DNA Course with Diahan Southard
●Diana Rowan: Building an Online Music Academy from Scratch with Diana Rowan
●Donna Durbin: Teaching Embodied Skills Online: Donna Durbin on Accent Coaching
●Dorie Clark: Scaling Your Expertise Without Fancy Production with Dorie Clark
●Dr. Barbara Birsinger: A Certification Course That Coaches Coaches with Dr. Barbara Birsinger
●Dr. G (Deborah Gilboa): Teaching Behavior Change Without Dictating the Behavior with Dr. G
●Dr. Irena Kyd: Finding the One Module That Matters Most with Dr. Irena Kyd
●Dr. John Austin: Dr. John Austin on Behavioral Science and Course Design
●Elizabeth St. Hilaire: Elizabeth St. Hilaire on Marketing and Teaching Art Online
●Ellen Finkelstein: Ellen Finkelstein on Micro Pilots Before Building
●Gayle Van Gils: Bite-Sized Wellness Modules Students Binge with Gayle Van Gils
●Gina Bianchini: Courses and Community Are Converging with Gina Bianchini
●Gini Dietrich: Gini Dietrich on the PESO Model and PR Certification
●Greg Smith: Greg Smith on the Creator Middle Class and Course Industry
●Happi Leopold: Happi Leopold on Live Courses in a Saturated Market
●Heather E. Wilson: Managing 900+ Students with the Human Touch: Heather Wilson
●Ian Roberts: Ian Roberts on Teaching Painting Composition Online
●Jackie Roberge: Jackie Roberge on Group Coaching and Purpose Work
●James Marland: James Marland on Daily Wins and Niching Therapist Courses
●Jan Keck: Fostering Connection in Live Courses with Jan Keck
●Jeff Cobb: Jeff Cobb on Learning Effectiveness as Competitive Advantage
●Jeff Perry: Jeff Perry on Career Coaching and Tiered Support for Engineers
●Jennifer Louden: Learning to Be an Authentic Teacher with Jennifer Louden
●Jill Cruz: Scalable Coaching: How Jill Cruz Built a $2,400 Weight Loss Program
●Joachim Lépine: How Community Transforms Online Course Results with Joachim Lépine
●Joel Erway: Joel Erway on Selling High-Ticket Courses with Webinars
●John Bowen: John Bowen on Research-Driven Coaching for Financial Advisors
●Johnny Beirne: Johnny Beirne on Real-Time Video for Course Creators
●Jonathan Levi: Designing a Curated Learning Journey with Jonathan Levi
●Kamila Gornia: Evergreen Marketing and Micro Offers with Kamila Gornia
●Kathryn Goldman: Kathryn Goldman on Building a Legal Education Membership
●Kay Adams: Kay Adams on Journal Therapy Courses and 7,000 Enrollments
●Kelly Edmonds: Finding Your Big Idea with Kelly Edmonds
●Ken Long: Ken Long on Co-Creation and Hybrid Learning for Traders
●Kirsten Wojcik: Teaching Hands-On Skills Online with Kirsten Wojcik
●Laura Lomax: Teaching Sensitive Topics Through Accredited Courses with Laura Lomax
●Laura West: Building Creative Courses with Laura West
●Lauri Ann Lumby: Building an Embodied Spiritual School Online with Lauri Ann Lumby
●Leslie Sim: Systems Thinking for Leadership Transformation with Leslie Sim
●Linda Claire Puig: Linda Claire Puig on Building Your Audience Through Collaboration
●Lisa Bloom: How to Teach Storytelling Online with Lisa Bloom
●Margaret Lynch Raniere: Margaret Lynch Raniere on Coaching, Scripting, and Holding Space
●Marielle Chartier Henault: Niche Certification as Talent Pipeline with Marielle Henault
●Mark Morley-Fletcher: Hybrid Bootcamp for Musicians with Mark Morley-Fletcher
●Mark Silver: The Heart of Teaching with Mark Silver
●Mary Duggan: Mastering Overwhelm for Creative Entrepreneurs with Mary Duggan
●Mary Williams: Digital Feng Shui: Teaching Tech Through Metaphor with Mary Williams
●Master Mingtong Gu: Building a Holistic Online Practice with Master Mingtong Gu
●Meg Cadoux: Meg Cadoux on From Cancer Diagnosis to Course Creator
●Meghan Telpner: Cooking Up a Culinary Certification with Meghan Telpner
●Mel Stanley: Speed Coaching to Course Design: Women's Leadership with Mel Stanley
●Melanie Benson: Melanie Benson on Live Facilitation and Authority Building
●Melinda Cohan: Scaling Coach Training with Results: Melinda Cohan
●Melissa Guller: The Course Lifecycle Method: Melissa Guller on Learn-Practice-Apply
●Michael Bungay Stanier: Why Less Is Best in Course Design with Michael Bungay Stanier
●Michael Port: Michael Port on Filling a $26K Program with Free Events
●Michael Sheridan: How to Scale Course Revenue with Events with Michael Sheridan
●Monica Badiu: Email Marketing for Course Creators with Monica Badiu
●Nancy Shanteau: Building a Subscription Coaching Model with Nancy Shanteau
●Natalie Sisson: Creating Courses with Purpose with Natalie Sisson
●Oliver Gleeson: How to Sell Online Courses to Organizations with Oliver Gleeson
●Pace Smith: Engage and Energize Your Students with Pace Smith
●Pat Henseler: Pat Henseler on Action-First Course Design
●Patricia Peters: Testing Course Ideas Before Building with Patricia Peters
●Patty Block: Value-Driven Pricing for Women Business Owners with Patty Block
●Paul Perez: Paul Perez on Neuroscience-Based Course Design
●Penny van den Berg: Penny van den Berg on Coaching Introverted Women
●Quinn Simpson: Quinn Simpson on Coaching Culture Through Course Design
●Randi Buckley: How Coaches Can Teach Online with Randi Buckley
●Randi Rubenstein: From Content Overload to Parenting Breakthroughs with Randi Rubenstein
●Rebecca Cuevas: Streamlining Course Design for Real Learning with Rebecca Cuevas
●Rob Witcher: Rob Witcher on Personalized Cybersecurity Certification Prep
●Ross O'Lochlainn: Course Success Without Launches with Ross O'Lochlainn
●Sam Mahmoody: Keeping It One-on-One with Sam Mahmoody
●Sara Eisenberg: Teaching Radical Inclusion: Lived Experience as Curriculum
●Sean D. Stewart: Sean D. Stewart on Creative Self-Expression in Courses
●Sharon Richmond: Sharon Richmond on B2B Leadership and Cultures of Candor
●Steve Kamb: From Blog to 50,000 Students: The Nerd Fitness Story with Steve Kamb
●Stever Robbins: Behavior-Based Course Design with Stever Robbins
●Susan O'Connor: Building a Digital Campfire for Game Writers with Susan O'Connor
●Susan Schramm: Susan Schramm on Async Strategy Workshops for Executives
●Tad Hargrave: Tad Hargrave on Pay What You Can and Ethical Marketing
●Tea Silvestre: The Power of Storytelling with Tea Silvestre
●Tom Buford: How to Price Your Online Course with Tom Buford
●Tom Hart: Tom Hart on Building a School for Cartoonists
●Trevor Page: Income Share Agreements and the Indie Coding Bootcamp with Trevor Page
The Business of Courses
How to use online courses in your business — by Abe Crystal, PhD
A practical guide to building and selling online courses, based on 10+ years of experience helping course creators succeed.