Course Platform Comparison Guide

Choosing a course platform is one of the most important decisions you'll make as a course creator. The right platform makes teaching easy; the wrong one creates constant friction.

Core Features Every Platform Needs

Content Delivery:

• Video hosting (ideally unlimited)
• Multiple content formats (text, audio, downloads)
• Drip scheduling options
• Mobile-friendly delivery

Payment Processing:

• Stripe and/or PayPal integration
• Payment plans and subscriptions
• Coupon and discount codes
• Tax handling (or easy integration)

Student Experience:

• Progress tracking
• Completion certificates
• Discussion or community features
• Email notifications

Analytics:

• Enrollment and revenue reports
• Student progress tracking
• Engagement metrics
• Drop-off analysis

Teaching Style Compatibility

Different platforms suit different teaching approaches:

Cohort-Based Courses:
Need: Scheduled unlocking, live session integration, community features
Best fit: Platforms with strong drip and community tools

Self-Paced Evergreen:
Need: Automated enrollment, progress tracking, email sequences
Best fit: Platforms with robust automation

Coaching Programs:
Need: 1-on-1 scheduling, assignment submission, personal feedback tools
Best fit: Platforms with student interaction features

Membership Sites:
Need: Recurring billing, content libraries, tiered access
Best fit: Platforms with subscription and access controls

Technical Requirements

Consider your comfort level:

Low tech comfort:

• Look for simplicity and great support
• Avoid platforms requiring custom coding
• Prioritize intuitive interfaces

High tech comfort:

• Consider customization options
• Look at API and integration depth
• Evaluate white-labeling capabilities

Growth Considerations

Think ahead:

• Can you migrate content easily if you outgrow it?
• Does pricing scale reasonably as you grow?
• Are there built-in affiliate/partner tools?
• What integrations are available for marketing?

Key insight: The best platform is the one you'll actually use. Fancy features mean nothing if the interface frustrates you.

Platform pricing is more complex than it appears. The cheapest monthly rate isn't always the best deal.

Transaction Fee Model

How it works: Lower monthly cost, but you pay 5-10% of each sale to the platform.

Example: Teachable Basic ($59/month + 5% transaction fee)

• If you sell $10,000/month: $59 + $500 = $559 total
• If you sell $50,000/month: $59 + $2,500 = $2,559 total

Best for:

• Beginners with lower volume
• Testing a course idea
• Seasonal launches with quiet months

Watch out for:

• Transaction fees compound quickly
• Some platforms charge both transaction AND processing fees
• Upgrade pressure as you grow

Flat Fee Model

How it works: Higher monthly cost, but you keep all your revenue (minus standard payment processing).

Example: Ruzuku ($99/month, 0% transaction fee)

• If you sell $10,000/month: $99 total
• If you sell $50,000/month: $99 total

Best for:

• Established creators with consistent revenue
• High-ticket courses
• Anyone valuing predictable costs

Watch out for:

• Higher upfront commitment
• May feel expensive before you have sales

Hidden Costs to Consider

1. Payment Processing Fees
Always separate from platform fees. Stripe/PayPal charge ~2.9% + $0.30 per transaction regardless of platform.

2. Essential Integrations

• Email marketing: $0-$300/month
• Webinar tools: $0-$150/month
• Community platforms: $0-$100/month
  Some platforms include these; others require add-ons.

3. Premium Features

• White-labeling (remove platform branding)
• Priority support
• Additional admin users
• Advanced analytics
  Often locked to higher tiers.

4. Migration Costs
If you need to switch platforms later:

• Time to rebuild courses
• Potential lost student data
• Re-enrollment friction

Total Cost of Ownership Calculator

Use this formula:

Monthly Cost = Platform Fee + (Revenue × Transaction %) + Integration Costs

Monthly Revenue	5% Transaction + $59	0% Transaction + $99
$1,000	$109	$99
$5,000	$309	$99
$10,000	$559	$99
$25,000	$1,309	$99
$50,000	$2,559	$99

The break-even point: At around $800/month in sales, flat-fee platforms become more economical than transaction-fee platforms.

Our recommendation: Unless you're truly just testing, a flat-fee platform usually provides better long-term value.

Here's an honest look at the five most popular course platforms. We're including ourselves (Ruzuku) with the same critical eye we apply to competitors.

Ruzuku — Simplicity + Human Support

Best for: Coaches, consultants, and educators who value simplicity and personal support over flashy features.

Pricing: $99/month (Bootstrapper) to $199/month (Up-and-Comer), 0% transaction fees

Strengths:

• Remarkably simple interface
• Real human support (email responses in hours, not days)
• Cohort and community features built-in
• Flat pricing—no surprises as you grow
• Student experience optimized for completion

Limitations:

• Fewer marketing automation features
• Less customization than competitors
• Smaller app/integration ecosystem
• No built-in website builder

Choose Ruzuku if: You want to focus on teaching, not tech. You value support. You're tired of complicated platforms.

Teachable — Marketing Features

Best for: Course creators who want built-in marketing tools and don't mind transaction fees.

Pricing: $59/month (Basic) to $249/month (Pro), 5% transaction fee on Basic

Strengths:

• Strong sales page builder
• Built-in affiliate program
• Good email marketing tools
• Large creator community
• Mobile app for students

Limitations:

• Transaction fees on lower tiers
• Support quality has declined (per user reports)
• Interface can feel cluttered
• Some features locked to higher tiers

Choose Teachable if: Marketing tools are your priority and you're comfortable with transaction fees or can afford the Pro tier.

Thinkific — Customization

Best for: Creators who want maximum control over design and student experience.

Pricing: Free tier available, $49/month to $499/month for paid plans

Strengths:

• Highly customizable course player
• Free tier for beginners
• No transaction fees on paid plans
• Strong community features (Thinkific Communities)
• White-labeling available

Limitations:

• Steeper learning curve
• Free tier very limited
• Some features require apps (extra cost)
• Can feel overwhelming

Choose Thinkific if: You want deep customization and have time to learn the platform.

Kajabi — All-in-One Marketing

Best for: Established creators who want website, email, courses, and marketing in one platform.

Pricing: $149/month (Basic) to $399/month (Pro)

Strengths:

• Complete marketing suite included
• Website builder + courses + email
• Beautiful templates
• Podcast hosting included
• Strong automation (pipelines)

Limitations:

• Expensive, especially starting out
• Can be overwhelming
• Lock-in risk (hard to migrate)
• Overkill if you just need courses

Choose Kajabi if: You want one platform for everything and can afford the premium pricing.

Podia — Digital Products Breadth

Best for: Creators selling multiple product types (courses, downloads, coaching, webinars).

Pricing: $39/month (Mover) to $89/month (Shaker), 0% transaction fees

Strengths:

• Courses + downloads + coaching + webinars
• Clean, simple interface
• No transaction fees
• Email marketing included
• Affordable entry point

Limitations:

• Limited course customization
• Basic analytics
• Fewer advanced features
• Community features basic

Choose Podia if: You sell diverse digital products and want simplicity at a low price.

Quick Comparison Table

Platform	Starting Price	Transaction Fee	Best For
Ruzuku	$99/mo	0%	Simplicity + Support
Teachable	$59/mo	5%	Marketing Features
Thinkific	$49/mo	0%	Customization
Kajabi	$149/mo	0%	All-in-One
Podia	$39/mo	0%	Multi-Product

Let's look at specific feature categories to help you evaluate what matters most for your needs.

Content Creation and Delivery

Video Hosting:

• Ruzuku: Unlimited, Wistia-powered
• Teachable: Unlimited on all plans
• Thinkific: Unlimited on paid plans
• Kajabi: Unlimited with 100+ GB storage
• Podia: Unlimited

Content Types Supported:
All five platforms support video, audio, text, and downloads. Key differences:

• Kajabi includes podcast hosting
• Thinkific offers assignments and exams
• Ruzuku emphasizes discussion integration
• Podia includes webinars built-in

Drip Scheduling:
All platforms offer scheduled content release. Ruzuku and Thinkific have the most flexible drip options for cohort-based courses.

Student Experience

Progress Tracking:

• All platforms show lesson completion
• Kajabi and Thinkific offer more detailed progress analytics
• Ruzuku tracks engagement, not just clicks

Community Features:

• Ruzuku: Discussion built into courses
• Thinkific: Separate Communities product ($99/mo add-on)
• Kajabi: Community included on Pro plan
• Teachable: Basic comments only
• Podia: Basic community features

Mobile Experience:

• Teachable: Native iOS/Android apps
• Kajabi: Native apps
• Others: Mobile-responsive web (no dedicated app)

Marketing and Sales

Sales Pages:

• Kajabi: Best built-in page builder
• Teachable: Strong sales page tools
• Thinkific: Good customization
• Ruzuku: Basic but functional
• Podia: Simple and clean

Email Marketing:

• Kajabi: Full email suite included
• Podia: Basic email included
• Teachable: Email on Pro+ plans
• Others: Require integration (Mailchimp, ConvertKit, etc.)

Affiliate Programs:

• Teachable: Built-in on all paid plans
• Thinkific: Available via app
• Kajabi: Built-in
• Podia: Built-in on higher tier
• Ruzuku: Integration required

Analytics and Reporting

Revenue Reporting:
All platforms show basic revenue data. Kajabi and Thinkific offer the most detailed financial analytics.

Student Analytics:

• Thinkific: Most detailed (quiz scores, video watch time)
• Kajabi: Strong analytics
• Ruzuku: Engagement-focused metrics
• Teachable: Basic completion tracking
• Podia: Basic analytics

Integration with External Analytics:
All platforms support Google Analytics. Kajabi and Thinkific offer more advanced tracking pixels and integrations.

Integrations Ecosystem

Email Marketing Integrations:
All platforms integrate with major email providers (Mailchimp, ConvertKit, ActiveCampaign).

Zapier/API Access:

• Thinkific: Most extensive API
• Kajabi: Good Zapier integration
• Teachable: Zapier on higher plans
• Ruzuku: Key integrations, growing
• Podia: Basic Zapier support

Payment Processors:
All support Stripe. PayPal support varies by plan and platform.

Your teaching style should drive your platform choice, not the other way around. Here's how each model maps to platform strengths.

Cohort-Based Courses

You run courses with start and end dates, moving students through together.

Key requirements:

• Flexible drip scheduling
• Community/discussion features
• Easy live session integration
• Student cohort management

Best platforms:

1. Ruzuku — Built for cohort teaching, excellent discussion tools
2. Thinkific — Good drip controls, can add Communities
3. Kajabi — Strong if you're already in their ecosystem

Avoid: Podia and Teachable lack depth for cohort management

Self-Paced Evergreen

Students enroll anytime and work through at their own pace.

Key requirements:

• Automated enrollment and onboarding
• Progress tracking and reminders
• Evergreen sales funnel tools
• Email automation integration

Best platforms:

1. Kajabi — Best for automated funnels
2. Teachable — Good marketing automation
3. Thinkific — Solid automation with Apps

Note: Ruzuku and Podia work well for evergreen but have fewer automation features

Membership Sites

You offer ongoing access to a content library with recurring billing.

Key requirements:

• Subscription/recurring billing
• Content library organization
• Tiered access levels
• Member retention tools

Best platforms:

1. Kajabi — Purpose-built membership features
2. Podia — Good membership at low cost
3. Thinkific — Flexible with bundles and memberships

Coaching Programs

You combine course content with personal coaching or group calls.

Key requirements:

• Assignment submission and feedback
• Scheduling integration
• 1-on-1 communication tools
• Progress visibility

Best platforms:

1. Ruzuku — Excellent for coach-student interaction
2. Podia — Includes coaching product type
3. Kajabi — Can handle coaching in their ecosystem

Avoid: Teachable lacks native coaching tools

Community-Driven Learning

Community interaction is central to the learning experience.

Key requirements:

• Robust discussion features
• Peer-to-peer interaction
• Instructor presence tools
• Threaded conversations

Best platforms:

1. Ruzuku — Discussion woven into courses
2. Thinkific Communities — Powerful but separate add-on
3. Kajabi — Community on Pro plan

Hybrid Programs

Many creators combine approaches. Consider:

Course + Coaching:
Ruzuku or Podia for the personal touch

Course + Membership:
Kajabi or Thinkific for the complexity

Course + Community:
Ruzuku for simplicity, Thinkific for scale

Pro tip: Start with your primary model. You can always add complexity later. Don't let platform capabilities force you into a teaching style that doesn't suit you.

You've gathered the information. Now it's time to decide. Here's a framework to make a confident choice.

The Decision Framework

Score each platform 1-5 on these criteria:

1. Ease of Use (Weight: High)
Can you build a course without frustration?
Test: Sign up for a trial and try creating a lesson.

2. Teaching Style Fit (Weight: High)
Does it support how you want to teach?
Test: Review the features against your teaching model.

3. Total Cost at Your Scale (Weight: Medium)
What's the real cost at your expected revenue?
Test: Use the calculator from Chapter 2.

4. Support Quality (Weight: Medium)
When things go wrong, will someone help?
Test: Contact support with a question before buying.

5. Growth Path (Weight: Low for beginners, High for established)
Can you grow without migrating?
Test: Review higher-tier features and pricing.

Quick Decision Guide

Choose Ruzuku if:

• You value simplicity above all
• Personal support matters to you
• You teach cohorts or coaching programs
• You want predictable costs

Choose Teachable if:

• Marketing tools are your priority
• You want a large creator community
• You can afford Pro (to avoid transaction fees)

Choose Thinkific if:

• Customization is important
• You want to start free and scale up
• You're comfortable with complexity

Choose Kajabi if:

• You want one platform for everything
• You can afford premium pricing
• You're already doing significant volume

Choose Podia if:

• You sell diverse digital products
• You want low cost + simplicity
• Basic features are sufficient

Migration Considerations

If you're starting fresh:
Take advantage of free trials. Most platforms offer 14-30 days. Actually build something—don't just browse.

If you're migrating from another platform:

Plan for:

• Content export: Most platforms let you download videos. Text content may need manual copying.
• Student data: You own your student list, but re-enrollment friction is real.
• Sales page recreation: Budget time to rebuild.
• Integration reconnection: Zapier connections, email integrations, etc.

Migration timeline: Allow 2-4 weeks for a smooth transition.

Trial Period Strategy

Make the most of your trial:

Day 1-3: Content Test
Upload a real lesson (video + text + download). How easy was it?

Day 4-7: Student Experience Test
Enroll a friend or colleague. Have them go through as a student. Get feedback.

Day 8-10: Admin Test
Check analytics, test payments (if possible), review settings.

Day 11-14: Support Test
Ask a question. How fast and helpful is the response?

Not Sure Yet?

Take our Platform Fit Quiz for a personalized recommendation based on your specific needs, budget, and teaching style.

Remember: There's no perfect platform. There's only the right platform for you right now. You can always migrate later if your needs change. The worst decision is no decision—pick one and start teaching.