What is the PRICE framework?

PRICE stands for Personalized support, Results achieved, Industry benchmarks, Course depth, and Experience/Expertise. Developed by Mirasee, this framework helps course creators systematically evaluate the factors that determine optimal pricing. Each factor contributes to your course's perceived value and justifiable price point.

What are the 'Color of Money' pricing tiers?

The Color of Money is a pricing methodology that identifies psychologically significant price points: $97 (starter), $197 (essentials), $497 (professional), $997 (premium), $1,997 (high-touch), and $4,997+ (elite). These tiers correspond to different levels of value delivery, from self-paced courses to comprehensive transformation programs with personal coaching.

Should I offer payment plans?

Payment plans can increase accessibility and conversion rates, especially for courses priced above $500. However, they also increase administrative overhead and risk of non-payment. Consider offering payment plans for premium courses while keeping entry-level courses as single payments.

How does my expertise affect pricing?

Your expertise and credentials significantly impact what customers will pay. Industry certifications, years of experience, notable achievements, and a track record of student success all justify higher prices. However, even beginners can charge premium prices if their course delivers measurable transformations.

When should I raise my course price?

Consider raising prices when: you have social proof (testimonials, case studies), you've added more content or support, demand exceeds your capacity, or you've been selling consistently at your current price. Many experts recommend raising prices by 20-30% annually as you build authority.

Course Pricing Calculator

Use the proven PRICE framework (Personalized support, Results, Industry, Course depth, Experience) to find your optimal price point. Based on methodology from Mirasee and industry best practices.

Takes about 3 minutes

Step 1 of 5PRICE Framework

What level of support will you provide?

The 'P' in PRICE: Personalized Support level directly impacts perceived value.

Select an option to continue