Yoga Course Revenue Calculator

This calculator provides estimates based on typical online yoga course structures and pricing. Your actual results depend on your marketing, audience engagement, course quality, and teaching style. Use these projections as a planning tool, not a guarantee.

On Ruzuku, most yoga teachers start with 8-15 students per online course cohort. Teacher training programs (YTT) work best with 6-12 students for adequate mentorship. Self-paced courses can scale to unlimited students, but live cohort courses build stronger community.

A single cohort of 12 students at $197 generates $2,364 — equivalent to roughly 47 studio classes at $50/class. That $197 is the median across 223 yoga courses on Ruzuku with a one-time price, where the middle 50% runs $48 to $978 (Ruzuku platform data, August 2026; instalment plans excluded). The key advantage is leveraged time: you teach once to many students, rather than repeating the same class week after week. Plus you can reach students who'd never find your local studio.

From 'The Business of Courses' by Abe Crystal: Revenue = People × Conversion Rate × Average Value × Frequency. This gives you four levers to grow income — reach more people, convert a higher percentage, increase your price, or run cohorts more often.

Yes. Some platforms charge 5-10% per transaction, which reduces your actual earnings. Ruzuku charges zero transaction fees — you keep your full course price minus standard payment processing (Stripe/PayPal). This calculator shows your gross course revenue before platform costs. Many yoga teachers also use payment plans — 230 yoga courses on Ruzuku offer installment options.