Creating an online course can feel overwhelming, but it doesn't have to be. This guide breaks down the process into nine manageable steps that will take you from idea to launch.
Step 1: Choose Your Topic
The best course topics sit at the intersection of three things: what you know deeply, what you enjoy teaching, and what people will pay to learn.
Start by listing your areas of expertise. Then ask yourself: Which of these do people regularly ask me about? Which ones have I helped others with successfully?
"The best courses solve a specific problem for a specific person. Don't try to teach everything you know."
Step 2: Define Your Ideal Student
Before you create any content, get crystal clear on who you're creating it for. The more specific you are, the more your content will resonate.
- What's their current situation?
- What frustrations do they face?
- What have they already tried?
- What does success look like for them?
Learn more about creating your student avatar →
Step 3: Craft Your Transformation Promise
Every successful course promises a transformation. Students don't buy information — they buy outcomes. What will your students be able to do, achieve, or become after completing your course?
Write this as a clear before-and-after statement: "By the end of this course, you'll go from [current state] to [desired state]."
Master the Transformation Promise →
Step 4: Outline Your Curriculum
Now map the journey from where your students are to where they want to be. What are the key milestones along the way?
Break your course into modules (major topics) and lessons (specific concepts within each topic). A good rule of thumb: 4-8 modules with 3-6 lessons each.
Use our free outline generator →
Step 5: Create Your Content
This is where many creators get stuck. The key is to start simple and iterate. You don't need professional video equipment or a studio.
Content types to consider:
- Video lessons (screenshare or talking head)
- Written guides and worksheets
- Audio lessons or podcasts
- Interactive exercises
- Templates and downloads
Step 6: Set Your Price
Pricing is both art and science. Consider the value of the transformation you provide, not just the amount of content.
Step 7: Choose Your Platform
You need a place to host your course, accept payments, and deliver content. Look for a platform that handles the technology so you can focus on teaching.
Key features to look for:
- Easy content uploading and organization
- Secure payment processing
- Student progress tracking
- Discussion and community features
- Mobile-friendly experience
Step 8: Build Your Audience
Your course won't sell itself. Before you launch, start building an audience of potential students. Share valuable content, engage in communities where your ideal students hang out, and build an email list.
Step 9: Launch and Iterate
Your first launch doesn't need to be perfect. Get your course in front of students, gather feedback, and improve over time. The best courses evolve based on real student experiences.
Remember: Done is better than perfect. Your students are waiting for what you have to teach.
Next Steps
Ready to create your course? Start with our free tools to help you plan: