Graphy Pricing: What It Actually Costs
Unacademy's India-built course platform. 0% platform fees, industry-grade DRM, and a branded mobile app builder are real — but the mobile app is DIY and three meter overages aren't publicly documented.
Graphy's Launch plan starts at $49/month with 0% platform fees, which sounds like a Kajabi killer. But the mobile apps creators actually want — iOS and Android — are locked to the $149/month Rise plan, and when you read the fine print you're the one building them through Graphy's no-code App Builder, opening your own Apple Developer Account ($99/year to Apple), and publishing them through your own Play Console. Scale at $399/month adds an undefined 'Advanced DRM' and a DIY JWT-based SSO bridge that Graphy's own docs say 'should only be implemented by those familiar with software development.' For most US/EU creators, the real starting price is $149, not $49.
Graphy's Plans at a Glance
All plans with monthly and annual pricing, limits, and key features.
| Plan | Monthly | Annual | Tx Fees | Courses | Students | Key Limitation |
|---|---|---|---|---|---|---|
| Launch | $49/mo | $37/mo | 0% (Stripe 2.9% + 30¢ applies) | Unlimited products | 10,000 contacts | No native mobile apps (not documented if responsive web) |
| RisePopular | $149/mo | $112/mo | 0% (Stripe 2.9% + 30¢ applies) | Unlimited products | 25,000 contacts | Mobile app is DIY: you open Apple Developer Account ($99/yr), you publish to App Store yourself |
| Scale | $399/mo | $299/mo | 0% (Stripe 2.9% + 30¢ applies) | Unlimited products | 100,000 contacts | 'Advanced DRM' vs standard DRM not documented anywhere public |
Launch
- 0% platform transaction fee
- Unlimited courses and learners
- AI Website Builder
- No native mobile apps (not documented if responsive web)
- 1 admin — no team access
Rise
Popular- Everything in Launch
- Your own branded mobile app (iOS + Android)
- AI Agents: Sales, Support, Tutoring
- Mobile app is DIY: you open Apple Developer Account ($99/yr), you publish to App Store yourself
- 50 free AI Brain training hours, then pay-as-you-go (cost not published)
Scale
- Everything in Rise
- Advanced DRM Protection (delta vs standard DRM not documented)
- 100,000 contacts
- 'Advanced DRM' vs standard DRM not documented anywhere public
- SSO is a DIY JWT bridge — not Okta/Azure AD/Google Workspace named integrations
Graphy Discounts, Coupons & Free Trial
What's actually available — and what the coupon sites won't tell you.
14-Day Free Trial
No credit card required. 14-day free trial, no credit card required per the USD pricing page. Separately, paid subscriptions have a 7-day refund window on the flat fee only — onboarding fees are explicitly non-refundable per Graphy's refund policy.
~25% Annual Billing Discount
Annual billing is 25% off. Launch drops from $49/month to $37/month effective ($441/year). Rise drops from $149 to $112 ($1,341/year). Scale drops from $399 to $299 ($3,591/year). The discount applies at the plan level — no public coupon codes surface through normal searches.
The Truth About Graphy Coupon Codes
Graphy does not publish standing coupon codes. The 25% annual discount is the documented standard price. Some affiliate reviewers (notably Kripesh Adwani) publish codes like 'KRIPESH20' that pass through a commission relationship — verify they apply at checkout and that you understand the affiliate disclosure before using them.
Best deal strategy: Use the 14-day free trial to evaluate two specific things the marketing won't tell you about: (1) the real end-to-end process of publishing a branded mobile app — not the App Builder UI, the actual Apple Developer Account paperwork; and (2) support response quality post-signup, since the most consistent Trustpilot complaint is responsive pre-sale contact followed by unresponsive post-sale support. Those two tests are worth more than the price comparison.
If mobile apps and DRM aren't load-bearing for your business, Ruzuku Core at $99/month matches Graphy Rise's 0% fee while adding US-based human support, native cohort scheduling without a minute meter, and per-lesson discussion threads (which correlate with 65.5% completion vs 42.6% without in our platform data). If you need mobile apps, Graphy Rise is cheaper than Kajabi — but you'll do the Apple Developer Account work yourself either way.
What Graphy's Pricing Page Doesn't Make Obvious
Hidden fees, gotchas, and costs that aren't clear until you're already committed.
The mobile app is DIY — you are the publisher
Rise's marketing feature 'Your own branded mobile app' is a no-code App Builder, not a managed service. You personally create a Google Play Console account (one-time fee paid to Google), open an Apple Developer Account ($99/year paid directly to Apple, not Graphy), build the app inside Graphy's dashboard, submit it for App Store review, and handle any rejections yourself. Timeline to publish isn't documented. If you expected 'branded mobile app' to mean Graphy handles the Apple paperwork, that's the gap.
Three meters with unpublished overage behavior
Launch ships with 10,000 live class minutes, 10,000 contacts, and 5,000 marketing emails per month. Of those three meters, only the email overage is publicly documented ($0.002 per email beyond the cap). What happens at the live class minute cap — classes stop, you buy more, they throttle — isn't published. What counts as a 'contact' isn't published either. A creator running weekly 90-minute cohort calls hits the Launch live-minute cap after roughly 111 hours of classes. You can't budget what Graphy won't publish.
'Advanced DRM' on Scale is undefined
Scale costs $250/month more than Rise and lists 'Advanced DRM Protection' as a tier feature. Graphy's features page uses only the single term 'DRM Protection' (FairPlay, Widevine L1/L3, PlayReady). The help center doesn't clarify what 'Advanced' adds at the Scale tier. You're paying $3,000/year more with no public documentation of what changes.
AI Agents come with a 50-hour AI Brain training cap
Rise+ unlocks AI Agents for Sales, Support, and Tutoring. Per Graphy's help center, every account includes 50 free hours of AI Brain training, after which you add funds to continue. Per-hour pricing beyond the free tier isn't published, and per-conversation cost for AI Agents isn't published. The feature is listed on the pricing page; the meter behind it is not.
Onboarding fees are non-refundable
Graphy's 7-day refund policy covers the flat subscription fee only. Onboarding fees are explicitly excluded: 'there shall be no refund of the Fee (including the onboarding fee as stated in the Pricing Page).' If you pay for onboarding then change your mind within the week, you get the plan refunded but not the onboarding add-on. Multiple Trustpilot reviewers report refund friction after cancellation within the 7-day window.
International accounts are Stripe-only
US/EU paid accounts get Stripe as the only documented payment gateway. India accounts get Graphy's proprietary PG, Razorpay, and Stripe. PayPal is documented as integrable but isn't part of the core international setup. If your audience pays via a non-Stripe rail (PayPal, local card networks, Pix, etc.), you're routing outside Graphy's managed flow.
Why Is the $49 Launch Plan a Mirage for US Creators?
On paper, Graphy's Launch plan is the most aggressive starting price of any full-stack course platform — $49/month with 0% platform fees and unlimited courses. The catch isn't a transaction fee or a feature gate on quizzes. It's that Launch has no native mobile apps. The iOS and Android apps that creators come to Graphy for — Graphy's core marketing differentiator — are Rise-and-above features, starting at $149/month ($112/month on annual billing).
If you're evaluating Graphy against Kajabi, the honest head-to-head is $112 (Graphy Rise annual) vs $143 (Kajabi Basic annual). That's real savings. But if your mental comparison is "$49 Graphy vs $99 Ruzuku," you're comparing the wrong plans.
The Branded Mobile App Is DIY — You're the Publisher
This is the detail Graphy's pricing page doesn't surface: the branded mobile app on Rise and Scale isn't a managed service. You build it with Graphy's in-dashboard App Builder (no-code, genuine), and then:
- You personally create a Google Play Console account
- You personally open an Apple Developer Account — $99/year, paid directly to Apple, not to Graphy
- You submit the app for App Store review
- You handle any rejections and resubmissions
- You're the publisher of record on both stores
Graphy's help center has articles walking through each step (Play Console signup, Apple Team ID retrieval, App Store submission flow). None of this is hidden — but the pricing page feature "Your own branded mobile app" reads as "Graphy ships an app for you," and that's not what you're buying. You're buying a builder, not a publishing service. Timeline from signup to live app isn't documented; expect 1-4 weeks depending on how many App Store rejection cycles you hit.
Three Meters with Unpublished Overage Behavior
Graphy meters three things on every plan: live class minutes, contacts, and marketing emails. Only one of the three has published overage pricing.
| Meter | Launch cap | Overage behavior |
|---|---|---|
| Marketing emails | 5,000/mo | $0.002/email beyond cap (documented) |
| Live class minutes | 10,000/mo | Not documented publicly |
| Contacts | 10,000 | Not documented publicly — "contact" definition also not published |
| Webinar participants | 500 | Rise/Scale caps not published |
A creator running weekly 90-minute cohort calls hits the Launch 10,000-minute cap after roughly 111 hours of classes — about a year of weekly sessions. A creator running daily 30-minute mastermind calls hits it in 11 months. Scale's 50,000 minutes buys roughly five years of that same schedule. The meter itself isn't unreasonable. What's unreasonable is asking creators to budget for overages Graphy won't publish.
"Advanced DRM" on Scale Is Undefined
Scale's $399/month price is $250/month higher than Rise, and one of the headline upgrades is "Advanced DRM Protection" — implied to be different from the standard "DRM Protection" on Launch and Rise. The features page describes Graphy's DRM stack as Apple FairPlay + Google Widevine L1/L3 + Microsoft PlayReady, encrypted HLS streaming, and dynamic watermarking. Those technologies are genuinely strong.
But the features page uses only the single term "DRM Protection." The help center doesn't use the term "DRM" at all in its security-settings article — it discusses video encryption keys and watermarking without distinguishing tiers. There's no published spec for what "Advanced" adds. If you're evaluating Scale specifically for enhanced content security, you're paying $3,000/year more than Rise with no documentation of the delta.
What Real Graphy Users Say
What Users Appreciate
"Graphy's no-code App Builder works, the DRM implementation is legitimately industry-grade, and AI Brain plus Agents offer more than most US competitors at this price tier."
The platform's capabilities are real. Graphy's DRM implementation is genuinely industry-grade, the no-code App Builder works, and the AI Brain + Agent feature set is more developed than most US competitors at this price point. Trustpilot (4.0 from 355 reviews) lands mid-pack, ahead of Systeme.io but below Thinkific. Capterra and GetApp sit higher at 4.7, which is consistent with Graphy's active review-solicitation approach in the Indian SaaS ecosystem — treat the 4.7 as a ceiling, not a median.
Common Complaints
"Pre-sale outreach was constant and helpful. Post-sale, I can't get anyone to answer my onboarding questions after three months."
The single most consistent complaint across Trustpilot, Capterra, and AppSumo is the gap between pre-sale responsiveness and post-sale support. Reviewers describe intense sales outreach during evaluation, followed by unresponsive onboarding after payment — often for weeks or months. Several US and UK reviewers report being denied refunds despite cancellation within the documented 7-day window. This pattern is recurring, dated between March 2025 and April 2026, and not isolated to a single reviewer cohort.
"Paid annual, got an automated renewal charge the following year even though I believed I'd cancelled. No refund offered."
Auto-renewal friction is the second recurring theme. Onboarding fees are explicitly non-refundable per Graphy's refund policy, and the 7-day refund window applies only to the flat subscription fee. Creators evaluating Graphy through its 14-day free trial should confirm exactly what's refundable before adding onboarding or migration services.
The Spayee Legacy Nobody Talks About
Graphy acquired Spayee in October 2021 for $25 million. The two products operated under separate brands until March 6, 2025, when Spayee was folded into the Graphy brand. In the interim, AppSumo lifetime-deal holders who had bought Spayee's LTD roughly four months before the acquisition describe being pushed onto a 10% revenue-share plan or left on a frozen legacy product — a well-documented pattern across 234 AppSumo reviews. If you're a buyer who cares about long-term contract stability, that history is worth knowing.
The India-Market Reality
Graphy's marketing page lists marquee customers including Viswanathan Anand, Vidit Gujrathi, Abhi & Niyu, Sharan Hegde (1% Club), and MBA Pathshala. Every name is India-based. There are no verifiable US or EU marquee customers surfaced in Graphy's public marketing. Support is headquartered in Bengaluru, and timezone overlap for US creators is roughly 10:30 PM to 5:30 PM Pacific — you're either working early or waiting overnight for replies. Razorpay and GST invoicing are first-class for Indian creators; both are essentially irrelevant for US/EU creators on Stripe. None of this is disqualifying. It's just honest framing: Graphy's center of gravity is India, and your support experience reflects that.
For side-by-side pricing across platforms, see our complete pricing comparison hub. For the full review with honest-fit analysis, see our Graphy review. Verify current pricing at Graphy's USD pricing page.
Real-World Cost Scenarios
What Graphy actually costs at three revenue levels — including fees, add-ons, and the plan you'd really need.
Solo Creator ($1K/mo, no mobile app)
$1,000/mo revenueGraphy
$37/mo
Launch ($37/mo annual): $37/mo
Annual: $441/yr
Ruzuku
$83/mo
Core ($83/mo annual): $83/mo
0% platform fee (standard Stripe 2.9% + $0.30)
Annual: $996/yr
What you get on Graphy
- 0% platform fee (same as Ruzuku)
- Unlimited courses and learners
- DRM-protected video + PDF
- Certificates, quizzes, memberships
- AI Website Builder
What you'll still need
- No mobile apps (desktop/responsive web only)
- 1 admin account — solo only
- 10K live class minutes cap
- 5K email cap (then $0.002/email)
- No AI Agents
- Support concentrated in India time zone
Growing Business ($5K/mo, wants mobile app)
$5,000/mo revenueGraphy
$211/mo
Rise ($112/mo annual): $112/mo
Add-ons: $99/mo
Annual: $2,532/yr
Ruzuku
$83/mo
Core ($83/mo annual): $83/mo
0% platform fee (standard Stripe 2.9% + $0.30)
Annual: $996/yr
What you get on Graphy
- DIY branded iOS + Android apps
- AI Agents (Sales, Support, Tutoring)
- 25K contacts, 10K emails, 20K live minutes
- 10 admin accounts
- AI Landing Pages
What you'll still need
- +$99/yr to Apple Developer Program (not to Graphy)
- You personally publish to App Store and Play Store
- 50-hr AI Brain cap, then pay-as-you-go (unpublished rates)
- Standard DRM only (no SSO, no API)
Enterprise / Team ($20K/mo, wants SSO)
$20,000/mo revenueGraphy
$398/mo
Scale ($299/mo annual): $299/mo
Add-ons: $99/mo
Annual: $4,776/yr
Ruzuku
$199/mo
Pro ($199/mo): $199/mo
0% platform fee (standard Stripe 2.9% + $0.30)
Annual: $2,388/yr
What you get on Graphy
- 100K contacts, 50K emails, 50K live minutes
- 25 admin accounts
- 'Advanced DRM' (scope not documented)
- JWT-based SSO bridge
- API access (Postman-documented)
- Migration assistance (scope not published)
- Remove Graphy branding
What you'll still need
- SSO is DIY JWT, not SAML with named IdPs
- No first-party API docs — external Postman link
- 'Advanced DRM' delta vs standard DRM undefined
- No published payout timing commitment
Graphy vs. Ruzuku: Honest Comparison
A fair, side-by-side cost comparison focused on what matters most to course creators.
| Feature | Graphy | Ruzuku |
|---|---|---|
| Starting price (with mobile apps) | $149/mo (Rise — Launch has no mobile apps) | $99/mo (all plans, responsive web) |
| Cheapest plan | $49/mo (Launch, 0% fee, no mobile apps) | $99/mo (0% fees) |
| Platform transaction fee | 0% on all plans | 0% on all plans |
| Native iOS + Android apps | Rise+ ($149/mo), DIY publish via your own developer accounts | Responsive web (no native app) |
| DRM on video + PDFs | FairPlay + Widevine + PlayReady from Launch | Standard streaming (no DRM) |
| Cohort scheduling | Live class feature, minutes metered per plan | Native cohort scheduling, no minute cap |
| Discussions tied to lessons | Community feature, no lesson-level threads | Per-lesson discussion threads (drives 65.5% completion vs 42.6%) |
| Live Zoom integration | Graphy-native live classes with monthly minute caps | Native Zoom, no minute caps |
| Quizzes, certificates, assignments | All plans | All plans |
| SSO (enterprise) | Scale only, JWT bridge (DIY, not SAML/OAuth named IdPs) | Not included |
| Support concentration | India time zone (Bengaluru HQ) | US-based, included on all paid plans |
| Brand history | Spayee-to-Graphy rebrand completed March 2025 | 14 years, founder-led, independent |
Choose Graphy if:
Your audience is India-origin or you need native iOS + Android apps and are comfortable opening Apple Developer and Google Play accounts yourself. Graphy's DRM stack (FairPlay + Widevine + PlayReady) is real, the 0% platform fee is genuine on USD flat-fee plans, and Razorpay + GST invoicing are first-class for Indian creators. The AI Agent feature set is more fleshed out than most US competitors at this price tier.
Choose Ruzuku if:
Your primary business is teaching cohort-based programs or structured courses to a US/EU audience, you want US-based human support included in the price, and you'd rather drive completion through community discussions and cohort scheduling than through branded mobile apps. Ruzuku matches Graphy's 0% fee, includes student tech support on every paid plan, and doesn't meter live-class minutes. It lacks Graphy's DRM and mobile app builder — if those matter, Graphy wins.
Graphy Pricing FAQ
How much does Graphy cost per month?
Graphy has three paid tiers: Launch at $49/month ($37/month annual), Rise at $149/month ($112/month annual, marked 'Recommended'), and Scale at $399/month ($299/month annual). Annual billing is 25% off. There's a 14-day free trial (no credit card required) and a 7-day refund window on the flat fee after paid signup.
Does Graphy charge a transaction fee?
No. The USD pricing page lists '0% transaction fee' on all three plans (Launch, Rise, Scale). Standard Stripe processing (2.9% + 30¢) still applies because Stripe is Graphy's international payment gateway. Separate from the USD flat-fee plans, Graphy offers an India-only legacy revenue-share plan at 10% + GST + a ₹19,999 one-time onboarding fee — that's not applicable to US/EU creators on the standard plans.
What's included in Graphy's branded mobile app?
Rise and Scale include access to Graphy's in-dashboard App Builder for creating iOS and Android apps. You — not Graphy — open a Google Play Console account and an Apple Developer Account ($99/year paid to Apple), submit the app for review, and handle any App Store rejections. The App Builder is no-code but the publisher relationship is yours. Timeline to publish isn't documented on Graphy's site.
Does Graphy have a free plan?
Not on the current USD pricing page. A legacy free tier (100 emails/month) appears in older help articles but isn't marketed today. What's offered is a 14-day free trial with no credit card required, after which you move to a paid plan.
Is Graphy the same as Spayee?
Graphy (founded 2020 by Sumit Jain, Sushil Kumar, and Shobhit Bakliwal, owned by Unacademy) acquired Spayee in October 2021 for $25 million. The two products operated under separate brands until March 6, 2025, when Spayee was officially rebranded to Graphy. The unified product has existed for about 13 months as of April 2026. Third-party pricing articles written before early 2025 (including older references to '$999 onboarding + 10% revenue share') describe stale pricing models.
What happens if I hit my live class minute or contact cap?
Graphy doesn't publicly document overage behavior for live class minutes, contacts, or webinar participant limits. The only meter with a published overage rate is marketing emails, at $0.002 per email beyond the plan cap. For the others, creators need to ask Graphy directly before committing — you can't budget what the platform won't publish.
What's the difference between DRM Protection and Advanced DRM?
Graphy's marketing lists 'DRM Protection' on Launch and Rise, and 'Advanced DRM Protection' on Scale. The features page uses only the single term 'DRM Protection' and describes FairPlay, Widevine L1/L3, and PlayReady technologies. The distinction between standard and Advanced isn't documented anywhere in the public help center or features pages. Scale customers pay $250/month more than Rise with no public spec for what Advanced adds.
Does Graphy offer real SSO for enterprise?
Scale includes SSO, but it's a JWT-based bridge (HMAC-SHA256 signed tokens), not a SAML or OAuth integration with named identity providers. Graphy's own help documentation describes it as 'an advanced plan feature that should only be implemented by those who are familiar with software development.' If you're evaluating Graphy for enterprise use because you need Okta, Azure AD, or Google Workspace SSO out of the box, this is a developer-lift integration, not a configuration wizard.
Can I export my students, videos, and payment history from Graphy?
Partially. Graphy documents CSV exports for learner reports (name, email, marks, progress, attempt number, time taken) and transaction reports. What's not documented publicly is how to export course content itself — video files, PDFs, and quiz questions — for off-platform backup or migration to another platform. Contact list export also isn't documented. If data portability and lock-in risk matter to you, ask Graphy support directly about course-content export before committing, since the standard refund window is only 7 days after signup.