Our principles & people

Great design comes from focus.

We don’t overwhelm you with choices. We focus on the features you need to deliver an engaging learning experience for your students.

Ridiculously easy.

Technology should get out of the way and allow you to focus on your passion. It should empower, not hinder.

Beyond information.

The most effective learning experiences combine carefully structured content with hands-on learning activities and are supported by an expert Guide.

Conversations.

We learn through conversations. Listening helps us understand your goals — and allows us to provide what you need to accomplish those goals.

Go Team Ruzuku!

Abe Crystal

Co-founder

What's your best tip for teaching online?
Focus on outcomes rather than content. Easy to say, but hard to do! Many courses wind up providing excessive amounts of content in an attempt to be "generous." But the most fundamental principle of course design is that learners care about getting to meaningful outcomes, not slogging through endless content.

Chris Davies

Senior Software Engineer

What's your best tip for teaching online?
Remove filler content. One excellent paragraph is better than ten rambling pages. Be direct, concise, and clear. A corollary is: don't feel guilty about charging for a short course.

Miriam Crystal

Customer Support Expert

What's your best tip for teaching online?
Incorporate different forms of media and experiment with how you present content in your lessons! Visual imagery is a great way to break up text on a page. Videos can often present a message more powerfully than text alone. Play with formatting options and lesson length to provide variation and appeal to different learning styles. Have fun with your course! It can be both beautiful and instructional.

Arleen Barreiros

Customer Support Expert

What's your best tip for teaching online?
Let it fly! Guess what? Perfection is a myth! Give yourself the permission to get your course to “good enough” let it out into the world and let it fly. Often, playing with your course in real time, getting feedback from your students as they take it, will make for a much stronger, more fulfilling course that you ever expected! Let yourself explore and test new things!

Dori Zabari

Customer Support Expert

What's your best tip for teaching online?
Put the blinders on! It’s too easy to get overwhelmed by everything we may want to teach and include in our course(s). And if we’re overwhelmed, our students will be too. My favorite tips: put the blinders on, go one step at a time, and keep it as simple as possible. If it feels simple to us, then it’ll be more easily digestible and our students will thank us!

Hanna Woodside

Billing Expert

What's your best tip for teaching online?
Many people will want to take your course simply because YOU are the one teaching it. Let your personality come through in your content, and make yourself available to students just like you would in an in-person classroom. (Your course will benefit from the student feedback too!).

Peter Smiley

Customer Success Specialist

What's your best tip for teaching online?
Visualize your students as you write! The best teaching always keeps the student in mind as an active part of the process. Decide what specific goal you have for each lesson, and how you will best guide them there. Remember that different students often learn in different ways, and use your own strengths to help meet those learning needs.

Halil Bilir

Senior Software Engineer

What's your best tip for teaching online?
Communicate with your students! Providing feedback to students in an online course is even more important than in a face-to-face course. Also, collect feedback from your students to keep improving your content for future students.