Course creation and delivery

    Learning objective

    Definition: A learning objective is a statement of what a student will be able to do after a lesson or course, written with a verb you can observe and check.

    Also called: learning outcome, learning goal, performance objective

    By Abe Crystal, PhD, co-founder of Ruzuku · Updated

    The test of a learning objective is whether you could watch a student and tell if they'd met it. "Understand the basics of meal planning" fails that test. You can't see understanding. "Plan five weekday dinners for a family of four within a set budget" passes. A student either produces the plan or doesn't, and you can look at it.

    How do you write a learning objective?

    A usable objective has three parts:

    • An observable verb: plan, explain, demonstrate, compare, design.
    • The thing produced or done: a meal plan, a client intake call, a watercolor wash.
    • A standard, where it matters: "within budget," "in under ten minutes," "using the three-part structure from Module 2."

    Three illustrative examples, written for different kinds of courses:

    • Yoga teacher training: "Sequence a 60-minute beginner class with a warm-up, three standing poses and a cool-down, and explain each choice."
    • Dog training: "Teach a puppy to walk on a loose leash for 20 steps using the marker-and-treat method from Module 3."
    • Business coaching: "Write a three-sentence offer that names who it is for and what changes for them."

    Avoid verbs like understand, know, learn about and appreciate. They describe something real, but you can't check them, so they can't guide your lessons or your assessments.

    What does Bloom's taxonomy have to do with objectives?

    Bloom's taxonomy is the standard tool for choosing objective verbs. The 2001 revision by Lorin Anderson and David Krathwohl names six levels of thinking, from simpler to more complex: remember, understand, apply, analyze, evaluate, create (Iowa State University model of the revision). Teaching centers such as Cornell's publish verb lists for each level.

    The practical use is a check on ambition. If every objective in your course sits at "remember" or "understand," you've built an information product. Students who paid for a change in what they can do want objectives at "apply" and above. The lower levels still matter; they're the foundation the higher ones rest on.

    How do objectives shape the rest of a course?

    Objectives come first because everything else hangs off them. This is the core of backward design, Grant Wiggins and Jay McTighe's approach:

    1. Write the objective: what students will be able to do.
    2. Decide the evidence: the assessment that would show they can do it.
    3. Then plan the lessons that prepare students for that assessment.

    Each module usually maps to one objective, and your course outline becomes the list of objectives in order.

    What I've seen with course creators is that the objective step gets skipped. People start by recording what they know. The result is a course that covers a lot and asks students to do very little. Writing objectives first is a short job, and it changes what you record.

    Objective vs outcome vs goal

    Instructional designers sometimes separate these. A goal is broad ("become a confident public speaker"). An objective is specific and checkable. An outcome is what students show they can do at the end. For a creator-led course, write one goal for the sales page and checkable objectives for each module. The finer distinctions rarely change the course.

    For a step-by-step method, read design your course backwards.

    Related terms

    Go deeper

    Design Your Course Backwards: Understanding by Design →

    Frequently asked questions

    What is the difference between a learning objective and a learning outcome?

    Most course creators can treat them as the same thing. Where a distinction is drawn, an objective states what students will be able to do, written before the course, and an outcome is what they actually show at the end.

    Which verbs should I avoid in a learning objective?

    Avoid verbs you can't observe, such as understand, know, learn about or appreciate. Replace them with something a student does that you could see or check, such as explain, plan, demonstrate or design.

    How many learning objectives should a course have?

    One overall objective for the course and one or two per module is enough for most creator-led courses. If you have more than you can assess, some of them are topics rather than objectives.

    Sources

    Build your course on Ruzuku

    Start free with up to 5 students at a time, and move to a paid plan when your group grows. No credit card needed.